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A practice built on saying no.
Two partners and one rule: decide what matters, write it down, stay until it works.
Founded
2014
Partners
2
Clients at a time
4
In 2014 Nora was hired to write a growth plan for a company that already had too many of them.
She spent three months persuading the leadership team to stop four of their six priorities. Revenue grew faster that year than ever before.
Founding partner
Nora Ashby
Fifteen years in B2B marketing, the last six leading it through a Series B and C. Starts every engagement by reading the last twenty lost-deal emails.
Focus
Positioning & go-to-market
Before
VP Marketing at two B2B software companies
Partner
Daniel Rhee
Former COO, and before that a management consultant who got tired of leaving after the final presentation. Believes most org charts are drawn a year too late.
Focus
Operations & advisory
Before
COO of a 200-person services firm
Margin
Who does the work
Two partners, every time
What you pay for
A fixed fee, scoped to a decision
When it ends
When it runs without us
Who we turn away.
Better to say so on the first call than three weeks in.
Who we turn away
Not a fit
Anyone looking for a cheerleader
A strategy deck for the board and no changes
Engagements shorter than four weeks
A fifth client while we have four
Hire three more SDRs
4 no · since 2014