Home / Style guide
Make it yours.
Everything on the site comes from a handful of styles, four CMS collections and a few components. Change them and every page follows.
01
Name, email, phone and navigation live in the Header and Footer components and the Main layout template. Edit them once; every page follows.
02
Signal, Signal 2 and Signal Text are the accent: change them in Assets → Colors and every highlight, button and tick follows. Ink, Fog, White, Slate and the Rule, Ink and Fog styles colour every line, border and muted text.
03
Display, Heading 1–4, Lead, Body, Label and Meta. Change the font or size once in Assets → Text and the whole site updates, per breakpoint.
04
Services, Case Studies, Insights and Team. Each entry becomes its own page; replace the sample content before you publish.
05
The client logos are the Logo Set component: edit them there and all three copies in the scrolling row follow. They spread across its width, so any number of logos keeps the loop seamless. The not-now card is the Not-now list component: on each instance set Label, Title, Item 1–5, State 1–5 (Keep, Stop or Off) and Summary.
06
Point the Pick a time button on Contact at your own Cal.com, Calendly or SavvyCal link.
07
The showcase photo starts where the arrow artwork ends, held by the Copy frame’s minimum height (392 on desktop, 356 on tablet, 352 on phone). If you resize or move the artwork, change these to match.
08
Effects come from MarginMotion in Assets → Code. They find their parts by layer name, so keep Arrow, Title, Hover photo, Track, Phases, Week and Bar if you restyle, and keep not-now rows as box, text and tag.
09
Dashed “Sample” pills mark invented figures, logos and quotes. Delete each one once its content is real.
Ink
#0E1015
Fog
#EFF0F2
White
#FFFFFF
Slate
#4D535D
Signal
#2442D8
Signal Bright
#8DA2FF
Decide.
What to stop
What we’re hired for
Positioning
We find the few decisions that matter and stay until they’re working.
Fixed fees, scoped to a decision and agreed in writing before we start.
Label
Mono label · 13px