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Positioning
Service
01
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Fixed-scope project
Positioning
Decide who you are for, who you are not for, and how to say it so the right buyers recognise themselves in the first sentence.
Engagement brief
6 weeks
Format
Fixed-scope project
From
$24,000
You leave with
A two-page positioning document your whole team can use
Most positioning work produces a nicer homepage. Ours produces a decision: which customers you are built for, which ones you will stop chasing, and the claims you can defend on a sales call.
Who it’s for.
If two of the ticked lines sound familiar, it’s worth a call.
Fit check
Is this you?
Your best customers describe you differently from your website.
Yes
Sales decks get rewritten for every prospect.
Yes
You win on price more often than you would like.
Yes
You need a logo or visual identity
Not a fit
You are still finding your first ten customers
Not a fit
Be honest
Weeks 1–2
Listen
Twelve to fifteen interviews with customers who stayed, customers who left and deals you lost.
Week 3
Choose
One working session with your leadership team to choose the segment you are built for.
Weeks 4–6
Write and test
The positioning document and a rewritten first-call narrative, tested in live sales calls.